In layman terms the neudies are vinyl figures. Some people call them art toys, others call them collectible figures, and some even call them sex toys, but the latter are wrong.
Neudie collectors use them for decorating their homes, studios, or workplace. Teachers use them in sex ed class, (oh to go back in time!). Speaking of sex, no, the neudies are not sex toys. They are indeed genitals in their most pure, devine and shameless state. No, neudies are not intended for children, but if parents buy them for their children there’s nothing wrong with that.
Why are they genitals? Well this requires a lengthier explanation.
Let’s begin by asking yourself a question.
Why don’t toys have genitals? There is a rooted sense of shame in genitals that is directly linked to censorship. It’s an arbitrary kind of censorship that urges sex and simultaneously shames our bodies.
We wondered how we could portray genitals in a completely different light. One that would incite conversation in a fun way and attempt to remove some of the shame associated with them.
We shared our idea with some friends and realized that polarization was at the neudies core: some thought it was genius, others completely insane.
We had to find out…